Hotel Shams Plaza
Hotel Shams Plaza is an economical option in Laboni, Cox's Bazar, handy for travellers focused on Cox's Bazar Beach and the main sights.
Guests typically choose Laboni for its balance of location and price; Hotel Shams Plaza is a good fit if you want to be near the action in Cox's Bazar.
Key facts
What’s included
What hotels actually cost in Cox's Bazar
Off-peak, a clean budget double with a fan behind Kolatoli or around Nuniar Chor runs $10–$20 a night, and the same room in a basic AC guesthouse near Laboni is $18–$28. Mid-range three-star hotels with AC, hot water and breakfast sit at $30–$60 from May to September and $70–$110 through the November–February peak, with a genuine sea-facing balcony adding $15–$25 over a road-facing room in the same building. Four- and five-star resorts in Kolatoli and along Marine Drive towards Inani are typically $90–$180 in winter. Rates in Teknaf, Ramu and Chakaria are lower across the board, usually $12–$35, but the stock is thin.
Rates spike in three predictable bursts: the Eid-ul-Fitr and Eid-ul-Adha weeks, the 25 December to 2 January stretch, and the Durga Puja holiday in October, when top-end rooms can ask $250–$400 and mid-range doubles $150. There is also a weekly rhythm that catches foreign visitors out — the Bangladeshi weekend is Friday and Saturday, so Thursday and Friday nights carry the premium and Sunday to Tuesday are the cheapest nights of any week. In July and August, discounts of 40–60% off the winter rate are normal and a sea-facing three-star can fall to $25–$35. Published rack rates on hotel boards in Cox's Bazar are routinely inflated; the online price is the real one.
Cox's Bazar booking traps: sea views, Saint Martin's rules and the Ukhia mix-up
The most common mistake is buying a "sea view" in Kolatoli that turns out to be a slice of water between two towers. The hotel blocks nearest the Kolatoli beach entrance run several rows deep, and above the fourth floor a partial view is often the honest description — ask which direction the room faces and how many floors up it is before you pay the $15–$25 premium. The second trap is Ukhia: it appears in searches as a Cox's Bazar area and contains part of Inani beach, but its guesthouse rooms are largely taken by people working around the Kutupalong camps, and staying there puts you 35 km from the town's restaurants. The third is assuming the beach is swimmable on demand — the Sea Safe lifeguards patrol limited daylight hours on marked stretches at Laboni, Sugandha and Kolatoli only, and rip currents close the water regularly between June and September.
If Saint Martin's Island is the reason you are booking Teknaf, check the current season rules before you pay for anything. Since 2024 the government has capped visitor numbers and restricted overnight stays, with day trips only in some months and the island closed to tourists in February, and the Teknaf–Saint Martin's ships have not sailed on a fixed annual schedule. Kutubdia and Sonadia have the same problem in a smaller way: boats from Magnama Ghat in Pekua and from Ghatibhanga depend on tide and weather, so treat them as flexible days rather than fixed bookings. Finally, do not skip Moheshkhali because it looks like an afterthought — it is 30 minutes by speedboat from 6 No. Ghat and the quietest stretch of coastline you will reach in half a day.
Where to stay in Cox's Bazar: Kolatoli, Laboni, Sugandha or Marine Drive?
Most first-time visitors should stay in Kolatoli (also written Kalatali), the strip where the bulk of the town's mid-range and four-star stock sits, about 3–4 km from Cox's Bazar Airport and a short walk down to the beach entrance. Laboni Point, roughly 2 km north along the beach road, is the oldest and busiest access point, closest to the Burmese Market and the municipal market, with older hotels that run $10–$25 cheaper per night than equivalent rooms in Kolatoli. Sugandha Point sits between the two and is where the seafood stalls and fry shops cluster, which makes it good value if you want to eat out three times a day without a rickshaw. Jhilongja, the union holding both the airport and the Cox's Bazar Iconic Railway Station, has plain guesthouses near the station that suit late train arrivals but leave you 8–9 km from the sand. Nuniar Chor and the Bakkhali river side are inland, cheap and functional rather than scenic.
South of town the pattern changes completely: Himchari (18 km), Sonarpara (about 28 km) and Inani (32 km) are resort addresses strung along Marine Drive, quiet, low-rise and with almost no independent restaurants, so you eat where you sleep. Inani's boulder-strewn beach and the resorts around Jaliapalong, including the large Royal Tulip Sea Pearl complex, draw couples and weekenders who want distance from the Laboni crowds; Shamlapur, 45 km south, is a working fishing beach with very few rooms. Teknaf, 80 km south at the Naf river, is worth a night only if you have a boat or a border-view reason to be there, while Ramu (16 km east) offers a handful of small stays near the Buddhist kyangs and the 100-ft reclining Buddha. Ukhia is the area people book by mistake: its guesthouses are largely occupied by staff working around the Kutupalong camps, and it is not a beach base. Moheshkhali, Sonadia, Kutubdia and Dulahazara are day trips, not places to sleep.